Identity and offer
Who the client is and what they sell, in their own terms.
BRAND KERNEL
Every client in their own words.
The Brand Kernel keeps a client's identity, offer, voice, proofs and banned terms in one file. Every draft starts there, not from a generic prompt.
From the client's site to the first draft.
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Read the site
Flare extracts voice, offer, proofs and bans from the client's own pages.
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Confirm it
You check the Kernel and correct what is off. It is extracted, then confirmed by you.
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Write from it
Each variant is written from the Kernel, one per connected channel.
What the Kernel holds.
Voice
How the client sounds, so a draft reads like them and not like a template.
Proofs
What the client can honestly claim. A draft that promises more is stopped by the quality gate.
Banned terms
Words the client never uses. A draft that contains one never reaches the queue.
Good to know
- The Kernel is per client file. Switching client switches voice, bans and channels.
- Flare drafts; you decide. Publishing stays with you.
Keep reading
See a Kernel on a real client file.
We extract it from their site and show you what would go out next. The owner still never logs in.
Let’s meet Flare